Leading Greats #30

Communication and persuasion are in mind in recent weeks

“Wise men speak because they have something to say; Fools because they have to say something.” – Unknown

I am re-reading the book: Letters from a Stoic by Seneca.

It is fascinating to me that centuries ago, civilization was already focused on communications and word choice for impact and persuasion.

There was great emphasis on being a public speaker for these reasons in times of the Stoics.

Seneca, a stoic and leading intellectual figure of his time was born in southern Spain over 2,000 years ago.

Stoicism, for centuries the most influential philosophy in the Graeco-Roman world has a long history before Seneca - founded earlier around 5 BC.

"We have two ears and one mouth so that we can listen twice as much as we speak.” - Epictetus

This reading is also a reminder of how our civilization still misses dialog and communication opportunities to avoid greater conflict or breakdown often at scale.

Magic Words

Additionally, I just read the book: Magic Words, what to say to get your way, by Jonah Berger.

Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania, and bestselling author.

Why I was interested in this book is that Jonah is also a world-renowned expert in NLP – natural language processing.

This was a insiders look at the new science of language and how to use it.

Combined with technological advances in machine learning, computational linguistics, and natural language processing, plus digitization of anything written or spoken, Magic Words offers great insights to the words that are used and outcomes.

The book covers six types of magic words: words that 1) activate identity and agency, 2) convey confidence, 3) ask the right questions, 4) leverage concreteness, 5) employ emotion, and 6) harness similarity (and difference).

And since you are my insiders here reading Leading Greats,  I am going to give you a few words to use to convey confidence in your communications.

These are called definites.

They are more than signals of a lack of uncertainty.

They suggest that things are 110 percent clear.

Here are a dozen Examples of Definites:

Definitely

Guaranteed

Unambiguous

Clearly

Irrefutable

Unquestionable

Obviously

Absolutely

Essential

Undeniable

Everyone

Every time

The World Needs More Great Leaders!

“The most important thing in communication is hearing what isn’t said.”

– Peter Drucker

The words we choose and the way we use our words can make a world of difference in all that we do.

Each of us can do our part to make our workplaces, communities, and our world a more cohesive and vibrant, desirable place to be, contribute, and enjoy!

Lead where you are!

^ As a Strategic Leadership Catalyst and Executive Coach I help motivated professionals transform culture through human centered empathy.

^ I help leaders master performance and well-being.

^ If this sounds like you, your organization, or someone you know - I can help.

Currently I have Three Openings to take on new Coaching Clients

- for those motivated professionals interested in leading greatly in all levels of life, work, and relationships.

Reach out and let’s get a strategy call on the calendar so you can get closer to what you really want in life, work, relationships.

ronniekinsey.net

Thank YOU for reading!

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Til next time - Keep it Great,

-Ronnie

• Leadership Catalyst & Transformational Coach

• Leader | Advisor | Speaker

• When you are ready: schedule a strategy call for working together @ ronniekinsey.net

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