Leading Greats #160

You Did Everything Right. Then You Stopped:

Welcome to Leading Greats, my Tuesday weekly newsletter.

Here I offer actionable leadership, business, and personal development insights and tools from my decades of experience as a learner, leader, and high-performance coach.

It’s been a priceless accumulation. I am pleased to share this with you.

You had the meeting.

The conversation was real. The energy was there.

They leaned in. You listened well.

You shared the right things at the right time.

And then you walked away.

No ask. No next step. Nothing.

The best sales training I ever received didn't come from

a book.

It came from a Fortune 100 company that invested

seriously in preparing me to lead a new market

in Manhattan.

What they understood, and neuroscience confirms,

is that people buy when they feel seen and served.

Rapport builds trust.

Trust lowers resistance.

Solutions create the reason to say yes.

The ask completes the circuit.

You told yourself it was too soon.

That you didn't want to seem pushy.

That the relationship needed more time.

Maybe.

Or maybe that was fear dressed up as patience.

Here is what that moment cost.

Not just the deal. Not just the contract.

It cost them clarity.

When you don't ask, you leave the other person

in the fog of maybe. And maybe is expensive.

It holds up decisions. It delays progress.

It keeps them searching for what you were already offering.

Your hesitation wasn't protecting the relationship.

It was stalling it.

There is a belief that asking comes across as pressure.

That a real professional lets things develop naturally.

That belief has quietly killed more opportunities

than bad pitches ever will.

Asking is not pressure. Asking is completion.

If what you said was true,

if the value was real,

if you meant everything you shared at that table,

then not asking is the inconsistency.

The ask is where your conviction shows up.

The silence is where doubt lives.

High achievers understand this in every other context.

They execute in high-stakes moments.

They make the call. They send the note.

They close the loop.

But here, in the one moment that requires directness,

they go quiet.

That is not professionalism.

That is the gap between what you know

and what you do.

This week you will have the conversation.

You will build the rapport.

You will feel it land.

That is the moment.

Do not walk away from it.

Ask for the next step.

Ask for the business.

Ask clearly, directly, and without apology.

Give them the chance to say yes.

Hesitation isn't humility.

It's the gap between what you know and what you do.

Close it.

If you’re not at the right pace right now - let’s talk. I’ve been there, I can help.

Thanks for reading!

And for putting Leading Greats at the top of your week!!

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Until next time - make it great, keep it great,

-Ronnie

Founder | CEO | Executive & Leadership Coach

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