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- Leading Greats #110
Leading Greats #110
How to Change Minds with Precision, not Pressure ➢ Persuasion That Works:
Ronnie Kinsey, MBA
April 29, 2025
Change Minds Without the Tug-of-War
If you’ve ever walked away from a conversation wondering, “Why didn’t that land?”
- you’re not alone.
Persuasion isn’t about charisma. It’s about clarity.
The clearer your ask, the more likely they’ll act.
Here’s the simplest model strong leaders use to influence behavior that actually sticks:
The ABCD Model.
A - Audience
Who are you really talking to?
People listen through their own fears, needs, and goals.
If your message doesn’t start where they are, it won’t land.
Before you pitch, shift, or recommend - pause.
Ask: What do they value right now? What are they afraid to lose?
You’re not persuading a group. You’re persuading a person.
B - Behavior
What do you want them to do - clearly and visibly?
Generalities don’t move people. Specifics do.
“Support the strategy” is vague.
“Share your top three risks before Thursday’s meeting” is actionable.
Influence lives in clarity.
C - Condition
When and where does this behavior need to happen?
Context makes or breaks buy-in.
A great idea at the wrong time still fails.
Frame your ask in a real-world moment.
Example: “During next week’s client pitch, open with the story we discussed.”
Now it’s practical. Not hypothetical.
D - Degree
What does good look like?
Don’t assume people know your bar. Define it.
Do you need 100% alignment? A draft? A public endorsement?
Persuasion improves when people know what’s expected - and what success means.
Final Note:
Most failed persuasion isn’t about disagreement.
It’s about lack of direction.
Use the ABCD model to turn vague influence into clear movement:
A: Know who you’re talking to
B: Define the desired behavior
C: Ground it in real-world conditions
D: Set the standard for success
Precision builds trust.
Trust builds action.
And action - done right - changes minds.
"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies."
— Blair Warren
HOW I CAN HELP YOU:
1.]
From decades of experience as a Leader and Executive Coach:
I help executives, leaders, and professionals change minds, influence behavior, and unlock greater impact across every area of life and career.
➟ If this sounds like you, your organization, or someone you know => I can help.
My Client Offers include:
Strategy Hour: gain clarity, work through strategy, or for a profile makeover to move forward rapidly
Structured Peak Performance & Growth coaching packages tailored to your needs and goals + Retainer Agreements
Growing your Brand | Product | Services
Executive Presence
What do you need? * See What Clients Say below.
Reach out, and let’s clarify your targets together!
**See CONTACT Links to follow below.
2.]
LinkedIn:
There are over 1 billion members on LinkedIn.
High impact connections await you there.
Don’t be overlooked.
On LinkedIn, I quickly grew from < 4k to > 100k followers in mere months!
Now well over 160,000+ LinkedIn followers and growing.
Be encouraged: you can gain this growth, too.
This is for visibility. If you don’t need it now, you may soon - have it ready.
ADD focused support and grow much more dynamically = 10x, 50x, 100x!
I have supported, grown, and trained with some of the fastest-growing and most respected profiles on LinkedIn.
Book your call today!
Schedule in my FEATURED section on LinkedIn + link below.
You may email me and DM on LinkedIn to start a conversation.
I Enjoy helping and seeing others grow!
3.]
Available for SPEAKING Events.
Member: NSA, ACHE, ICF
I’ve spent my career elevating leaders, navigating high-stakes industries, and driving transformative growth.
When it comes to transition, I am an expert at fielding transitions - planned, unplanned, surprising, and sudden, as well as long and drawn out.
I have valuable experience to speak from that can help others gain the traction they deserve!
A few areas I speak from the heart on are: thriving in toxic environments, escaping burnout when options seemed hopeless, and choosing growth - through extreme adversity and challenge.
Plus so much more. I am happy to put something dynamic together for you and your audience!
➟ My enthusiasm comes through as I am excited to share my gains!
CONTACTS:
Experience it. Let’s WIN Together!
The World Needs More Great Leaders!
I coach ambitious CEOs, founders, leaders, and professionals to reshape mindsets, influence outcomes, and unlock greater Momentum and Extraordinary Living in all areas.
I have carved out niche packages to work with ambitious Coaching Clients ➟ this helps them achieve the goals they deserve and desire - now.
➟ You can start now - for leaders and professionals interested in leading greatly at all levels of life, work, and relationships.
Reach out to get a strategy call on the calendar so you can get closer to what you really want in life, work, and relationships at ronniekinsey.net
What Successful Clients are Saying:
"Ronnie has an unmatched ability to simplify complex challenges. Working with him transformed not just my leadership skills but my entire outlook on growth."
- CEO
"Ronnie is the coach you want when the stakes are high. He has a gift for asking the right questions that drive impactful change."
- CFO
“I gained amazingly useful insights. Thank you for your very kind words and generosity. This valuable work brought about actionable breakthroughs.”
- CMO
"Ronnie’s expertise isn’t just theoretical - it’s actionable. Every conversation left me with clear steps that elevated my leadership."
- Founder
"In just a few sessions, Ronnie helped me identify blind spots I didn’t know I had. His coaching style is practical, insightful, and deeply effective."
- Keynote Speaker
"I came to Ronnie overwhelmed and left with clarity and confidence. His ability to guide without pushing is a true art."
- PhD
“Massive Return On Investment working with Ronnie. You don’t have to feel stuck to be underperforming. Ronnie has the intuition and experience to uncover opportunities that I missed on my own. I needed this breakthrough two years ago!”
- Global Strategy Executive
Thank YOU for reading Leading Greats - always!
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Until next time - Keep it Great,
-Ronnie
Executive & Leadership Coach
#1 LinkedIn Global Growth > 100,000 followers in mere months
#4 Favikon Global Leadership & Management [Simon Sinek @ #3]
Leader | Advisor | Speaker | Writer
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